The Ultimate GSM Guide: How to Pick the Perfect Paper Weight for Your Brand
Demystifying 170 GSM vs 350 GSM vs 600 GSM Triplex. Learn which paper thickness creates real tactile trust when handed to clients.
Official Prepress Quality Control & Color Proofing Atelier — Command Print Co. Gurugram
In printing, GSM stands for 'Grams per Square Meter'. It is the standard industrial metric that determines how dense, heavy, and sturdy a sheet of paper feels in hand.
Most standard office copy paper is 75 to 80 GSM — flimsy, transparent, and prone to creasing. Promotional event flyers and magazine interiors typically range from 130 to 170 GSM.
For premium business cards, 350 GSM is considered the baseline entry point. However, at CommandPrintCo, we recommend 400 GSM Premium artboard with velvet lamination. It provides rigid structural integrity that never bends inside a wallet.
If you want to create an unforgettable executive impression, 600 GSM Triplex Luxe sandwiches a coloured core (such as rich gold or obsidian black) between two heavy velvet sheets, creating an ultra-thick card that commands immediate respect.
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Send your PDF, AI, or Canva link directly to our Gurugram prepress specialists on WhatsApp (+91 72900 00716). We generate an interactive 3D digital proof before running production.
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